Socially Responsible Investing: The Triple Bottom Line - People, Planet, and Profits
Cliff Feigenbaum and Ted Ketcham

In each 'Socially Responsible Investing (SRI)' issue of the GreenMoney Journal, we present another responsible investing topic or an update on previous ones. In this issue we do a bit of both.

SRI continues to frame conversations in the business world. Companies increasingly consider the social and environmental impacts of their business and products, and their effects on profits, employees, customers and planet.

In the future, successful businesses will transparently combine profit with positive environmental and social impact while responding to shareholders on corporate governance issues.

Increasingly, SRI has been getting a wide variety of media coverage including Fortune magazine, Christian Science Monitor, Golf Connoisseur, Mother Earth News, Bloomberg Wealth Manager and hundreds of others. The SRI television coverage is expanding, as well. This spring the first program dedicated to money and ethics, 'The Ethical Marketplace' will air on PBS stations.

In this issue you'll find a variety of world perspectives on SRI. We begin with 'Slow Money' by Investors Circle's Woody Tasch; followed by long time SRI financial planner and author Jack Brill, who explains his mutual fund heart ratings featured on GreenMoney's mutual fund chart; SRI leader Peter Kinder teaches us a hopeful lesson in political history; we take a look at the fast-growing community investing segment of SRI with the CRA Fund; then Melissa Brown of ASRIA explores SRI in Asia; and finally, William Baue of Socialfunds.com looks inside Calvert's Sustainability Report.

There is much more to be found on the global SRI industry online. Since 1995, Greenmoney.com has been a trusted source for exclusive content, timely articles, and important SRI links.

Feature articles
	Slow Money Or, Why It's Not Just How Much or How Little Money, but the Speed of Money, that Defines Who We are as a People and Where We are Heading as a Civilization. Woody Tasch
	Rating Socially Responsible Mutual Funds With The NIS Social Rating All Socially Responsible mutual funds define their social screens using different formats and language. The NIS Social Rating SM ("the Rating") was developed to provide investors with a social rating system based on objective, standardized criteria. The presentation of the rating, featured on the GreenMoney Journal's mutual fund chart, from 'one heart' to 'five hearts,' provides a quick and convenient overview of the depth of social screening applied by each fund. This article describes the background and methodology used to create the NIS Social Rating SM and offers guidance on how investors can use it to help select SRI mutual funds. Jack A. Brill
	Hope into Action - Social Investors and "Four More Years" Peter D. Kinder
	Community Investing Gaining Mainstream Appeal "Anyone who has reached out to his or her neighbor knows the deep sense of reward that comes from helping others. Now, as community investing grows in popularity, investors are coming to realize they can feel this personal satisfaction and enjoy robust financial returns as well," said David K. Downes, president and CEO of CRAFund Advisors, registered investment advisor to the CRA Qualified Investment Fund.
	SRI in Asia: Watch the Issues, Not the Funds Melissa Brown
	Calvert First SRI Firm to Issue Global Reporting Initiative-Based Sustainability Report While many small-to-medium-sized enterprises consider sustainability reporting prohibitive, Calvert finds value in doing what it asks publicly traded companies to do. William Baue
	Publishers Note - A New Year Cliff Feigenbaum
Exclusive Online Articles
	EnvironDesign®9 Powerful ideas. Vigorous actions. Compelling visions.
	The Socially Responsible "Investee" Zhena Muzyka
	Corporate Responsibility: A fad or a way of life? Gareth Llewellyn
	If You Fall On the Ground, Stand Up By the Ground Marc Lesser
Additional Online Articles
	PBS Debuts First TV Show on Responsible Business and Investing - "The Ethical Marketplace"
	Calvert Foundation "Wires" Community Investment First-Ever Electronic Trading of a Community Investment Note Will Boost Nonprofits; Community Investing Now Simplified, Streamlined for Individual, Institutional Investors.
	In 2005, How To Align Your Money With Your Values: A panel of industry professionals share their ideas on values-based investing. THE PANELISTS: Anita Green, vice president of social research at Pax World Funds; Charles Harper, executive director of the John Templeton Foundation, and Jack Robinson, president of Winslow Management
	Top Five Socially Responsible Investing News Stories of 2004 William Baue, socialfunds.com
	Socially Responsible Pax World Growth and Balanced Funds Were Blazing Hot in 2004 Pax World Growth Fund Surged to Top 1%, and the Pax World Balanced Fund Hit Top 2% (1)
	Portfolio 21: "Sustainability" To Be Major Focus in 2005 For Shareholders, Publicly Traded Companies 3 Trends to Watch: Climate-Neutral Companies, "Green" Accounting, Landfill Stewardship; Dell, AMD, Interface, Baxter, and Electrolux Among Those Leading the Way.
	2004 Socially Responsible Investment Fund Performance Of the broadly-screened SRI mutual fund tracked by SocialFunds.com, two earned over 20 percent returns, and six others joined them in outperforming more than 80 percent of their SRI and non-SRI peer funds. William Baue, socialfunds.com
	The European Social Investment Forum (Eurosif) Launches Finalised Transparency Guidelines For Retail SRI Sector
	European Socially Responsible Investment Firms Let the Sun Shine In The European Social Investment Forum releases transparency guidelines covering seventeen socially responsible investment practitioners. William Baue, socialfunds.com
	Study Reveals Why Socially Responsible Investment Lags in Mainstream Finance
	KLD Launches First US Index Maximizing Sustainability Factors New Index Meets Institutional Demands for Full Market Exposure in Social Indexes
	Barclays Global Investors Announces The First U.S. Exchange-Traded Fund For Socially Responsible Investors The First iShares® ETF for Socially Responsible Investors Tracks The KLD Select Social Index, An Innovative Index That Seeks To Optimize Socially Responsible Factors While Managing Risk