|
Summer 2004 - Business and Sustainability
We debated whether to title this issue "Business and Sustainability" or "Sustainability and
Business." This is an important question because it no longer helps to argue between economy vs.
environment. Neither can ultimately succeed without the other; thus, we must discuss the
environment and the economy. They must succeed together. We have no choice in the long term;
Socially responsible business must help save the world.
You must help, too. You interact
with small and large businesses everyday. Choose to be well informed and not overwhelmed. Resources
abound; helpful organizations include Balle, Co-op America Business Network, and Business for
Social Responsibility. Some useful publications are Ode, Business Ethics, Ethical Corporation, and
Green at Work. Yearly gatherings include CERES, GreenFest, and Environ Design. Greenmoney.com
offers links to all the above.
Speaking of helpful organizations, we congratulate Co-op
America for over 20 years of holding corporations accountable. Their focus on corporate reform and
a more just and sustainable business world has made them the nation's largest network of green and
fair trade businesses. Now they are hosting a Green Business conference in San Francisco on
November 3-5, 2004.
In this issue you'll find three excellent articles on the world of
sustainable business. First we profile three small companies that match business practices to
values. Second we interview Bioneers founders Kenny Ausubel and Nina Simons. Finally we profile
three graduate programs that are training a new generation of socially conscious MBAs.
Our
web site Greenmoney.com features our favorite business web sites and recent books including
Authentic Careers by Maggie Craddock and What Matters Most by Jeffery Hollander. Steve Hoffman
takes us through the latest from the Natural Products Expo and Carl Frankel gives us a look inside
his latest book, Out of the Labyrinth.
 |
 |
|
