Together We Succeed
By Cliff Feigenbaum, founder & publisher

These are trying times. It seems Washington politicians want to divide us over debt and spending, while across America people need jobs and businesses need access to more capital. Each of us, here and around the world, has a role in fixing and in a sense redesigning the economy as economic and environmental challenges abound.

What does the redesigned ‘new' economy look like? How is each person's contribution valued? How do we bring humans back into economic measurements? A more human economy enhances and benefits our life and our environment. This new living economy includes personal wellbeing and a thriving environment as measures of prosperity. In the sustainable and ethical economy we are responsible for making positive impacts with our money.

While our occasional political votes are critically important in this divisive era, it's our economic voting that occurs almost daily. As we shop and invest, each decision becomes an exercise of economic power.

New York Times Columnist Thomas L. Friedman addressed some of these concerns in his June 2011 article, "The Earth Is Full." Friedman asks how did we not panic when the evidence was so obvious that we'd crossed growth, climate, natural resource, and population redlines all at once? Read it at http://nyti.ms/kkDVQS

This Winter 2011/12 issue opens with an interview of microcredit pioneer Dr. Muhammad Yunus by movie producer Holly Mosher. Next, Hope Credit Union CEO Bill Bynum updates us on what is and isn't working in New Orleans. Then, as promised in 2009, we check back with Honest Tea co-founder Seth Goldman on the Coca-Cola acquisition. And for investors and especially investment advisors, we close with a report on the new GIIRS - Global Impact Investing Rating System.

Here on GreenMoney.com you will also find a new article from Woody Tasch on Slow Money, the latest from New Resource Bank, as well as several other features, including the SRI mutual funds performance chart and our extensive Global Calendar of Green Events. Truly there are many important sustainable living and investing events going on around the world. From Impact Investing to social business, to SRI, to green building and renewable energy, there is a plethora of information on what it will take to create healthy local and global economies.

GreenMoney has enjoyed some recent positive media coverage. We received online article and blog mentions from Fast Company, Forbes, Greenbiz.com and the Huffington Post. We also began our new ad campaign in The Nation magazine's “Reimagining Capitalism" issue and Ode magazine's “The Spirit of Money" issue.

CBS Evening News discussed solutions to the foreclosure crisis using SRI and Community Investing, featuring Boston Community Capital and Amy Domini. It's exciting to see these forces for positive change working and getting coverage.

We are in the planning stage for GreenMoney's 20th Anniversary in 2012. Before then I would like to acknowledge Green Century Capital Management, the investment advisor to the Green Century Funds, who is also celebrating its 20th anniversary. Since 1991, Green Century has been dedicated to green investing, seeking competitive returns as corporations improve their environmental performance. Also recently, the Interfaith Center on Corporate Responsibility (ICCR) celebrated its 40th Anniversary of influential corporate engagement.

Finally, I want to recommend a few of the many important books recently published: "EcoMind" by Frances Moore Lappe; “That Used To Be Us" by Thomas Friedman and Michael Mendelbaum; “Reinventing Fire" by Amory Lovins; "Steve Jobs" by Walter Issacson; "Back to Work" by Pres. Bill Clinton; and “Impact Investing" by Anthony Bugg-Levine and Jed Emerson. Also check out the recent films now on DVD: "Carbon Nation", "Second Nature", “Bonsai People" and “Freedom".

In closing we want to acknowledge the passing of sustainability pioneer, Ray Anderson of Interface, Inc. last August. Thank you, Ray, for inspiring so many of us. See the articles below from him and about him. Also take some time to watch his insightful talk at the 2009 TED conference we have linked here - http://blog.ted.com/2011/08/08/remembering-ray-anderson

Here is to all of us doing our part to better the economy and the world.

- Cliff Feigenbaum, founder and publisher, cliff@greenmoney.com

Feature articles
	The GreenMoney Interview (expanded online version) When award-winning filmmaker Holly Mosher read about 2006 Nobel Peace Prize winner Muhammad Yunus and the story of Grameen Bank’s microcredit to women in Bangladesh, she was fascinated. Why had an economist and a bank won the prize for peace and not the prize for economics? And how had one man gone from loaning $27 to 42 people, to helping one out of every 1,000 people on earth? With these questions in mind, she embarked on a film about his work. Featuring Holly Mosher, producer of the film ‘Bonsai’ interviewing Grameen Bank founder Dr. Muhammad Yunus
	Rebuilding New Orleans and the Gulf Coast The Gulf Coast is a unique region, built by a diverse population that balances a rich cultural heritage with a thriving business environment. And at its heart is New Orleans; a city that is truly unlike any other in the world. By Bill Bynum, CEO of Hope Enterprise Corporation & Hope Credit Union
	Does Honest Tea Grow Better with Coke? "I’d like to teach the world to drink organic". In March of this year Honest Tea was purchased by The Coca-Cola Company, completing a transaction that began with Coke’s minority investment back in 2008. While the Coca-Cola and Honest Tea relationship is still new, it’s not too soon to share some observations about what it feels like to build our mission-driven enterprise within the planet’s largest beverage empire. by Seth Goldman, co-founder and President of Honest Tea
	How Can You Have More Impact with Your Money? Use the new GIIRS If you are a financial advisor, you already help your clients find socially responsible public equity investments. Now there’s an opportunity to engage your clients in a conversation about high impact private equity investments. By Jay Coen Gilbert, co-founder of B Lab
	Good Greed [We honor the memory of sustainability pioneer, Ray Anderson by reprinting the last article he wrote for the GreenMoney Journal in the Summer 2010 issue. ] by Ray C. Anderson, founder of Interface, Inc. (1934-2011)
Exclusive Online Articles
	Getting the 'Numb' Out of Numbers I sometimes wonder whether the "numb" in numbers was just waiting for the 21st century. As in what my friend Lee said to me over breakfast the other day, after a cursory discussion about the week's stock market turbulence, "I try to keep up, but it's pretty mind numbing." by Woody Tasch, founder of Slow Money, author and speaker
	New Resource Bank: Putting Money to Work for Good At New Resource Bank, we're out to change banking. People tend to be surprised when we say that - at the ambition, certainly, but also at hearing that sentiment coming from bankers. We truly believe that banking can be more than just a service; it can be a way to create a better world. By Vincent Siciliano, president and CEO, New Resource Bank
	Local Investing for Impact Here's a quiz: if a particular sector of the economy employed half of all private workers, generated half of private GDP, and created more than two out of every three jobs, how much would you say we should be investing in it? Two-thirds of our investment dollars? Fifty percent? Ten percent? By Amy Cortese, author of Locavesting
	Sustainable Brands 2011 Conference - Businesses Stepping Up for Sustainability Nearly 800 business leaders from 19 countries convened at the Monterey Conference Center in central Calif., on June 7-10, 2011 for the 5th annual Sustainable Brands Conference by Sustainable Life Media (SLM) (http://www.sustainablelifemedia.com ). This event is a relatively new forum to share best practices, challenges and thoughts on the shifting landscape of corporate sustainability. By Amy J. Belanger, CEO of Idealist Marketing & PR
	No Matter What Else Happens, We Must Transform Healthcare An Introduction to Nura Life Sciences
	Indigenous Lessons for Economic and Social Interdependence After seven years of advocating true cost pricing and true cost accounting to help people understand the impact of their purchases on community, environment and the economy, I embarked on a Central and South American sabbatical to investigate how indigenous people live with life rather than exploit it. My hope was to understand how their perspectives, philosophies and behaviors create ways of living in a society based on interrelated economies and the values on which they base their well being and prosperity. By Theo Ferguson, founder of Vital Systems
Additional Online Articles
	Socially Responsible Mutual Fund Financial Performance Chart The Mutual Fund Performance Chart displays all socially responsible mutual funds offered by Social Investment Forum’s institutional member firms. From the Social Investment Forum
	Native American Trust Fund Director Recognized by Socially Responsible Investors with Major Service Award Oneida Tribe of Wisconsin Trust Director Susan White Honored by Colleagues at 22nd Annual SRI in the Rockies Conference
	A New Foundation for Portfolio Management White Paper from RSF Social Finance
	Opening Remarks at 2011 BSR Conference by Aron Cramer, President & CEO, BSR Theme of the conference, “Redefining Leadership.” Held November 2011 in San Francisco, CA
	"Alternative Investment" Assets in Sustainable & Responsible Investing Jumped 16 Percent in 2010 US SIF Foundation Report Finds Strong Growth in Private Equity, Venture Capital, Property Investment and Hedge Funds Weighing Environmental, Social and Governance Criteria
	'Reimagining the World Was a Responsibility' The Eulogy for Ray Anderson (1934-2011) The following eulogy was delivered at the memorial service honoring Ray Anderson, held August 11, 2011 in Atlanta, GA and reprinted with permission at Greenbiz.com By Paul Hawken
	Pax World Announces Advocacy Initiative Results for 2011 Proxy Season Pax World Management LLC, investment adviser to Pax World Funds (Pax World), ESG Shares® and ESG Managers® Portfolios, and a leader in the field of Sustainable Investing, announced recently the results of its shareowner and public policy advocacy work during the 2011 proxy season.